Digital and Content Repositioning of modern Greek cuisine with a contemporary take

Created by F&B gurus, Kalimera catapulted traditional Greek food into a present-day showcase of the Mediterranean diet. Challenging notions of fast food being unhealthy or healthy food being boring, Kalimera provides fast-crafted and nutrient-packed nourishment.

We were asked to reposition the brand and ensure that their digital and content platforms reflect the ethos of the brand. We created their content pillars, communications plan, marketing strategy, go-to-market roadmap and social media blueprint.

As part of this process, we also created their go-to market plan for new countries to aid their international expansion.

Kalimera is now operating in 2 countries and is planning to expand further in the next two years.