Hilma Stockholm - Bar, Restaurant, Tattoo Parlour

Inspired by the legendary Hilma af Klint, a Swedish artist and mystic, the brief was to create a launch plan, marketing strategy, content blueprint and social media activation path.

Inspired by her mysterious and alluring spirit, we created a clear tone of voice, reflective of the open mind and taste for adventure. 

We worked with the local team to activate the marketing strategy and rolled out the visual identity of the brand on social, web and paid advertising.

The brand launched and was quickly established as one of Stockholm’s best venues, with mentions in the Excellent Communications Design category at the German Design Awards and was a Best Bar Finalist at the prestigious Frame Awards.